September 28, 2021, 07:00 PM
How Marketers Turn Partnerships into Profit Centers
In line with the acceleration of ecommerce, partnership is proving to not only have the scale and automation of other performance channels, but also the unique advantage of a pay-for-outcome model. It’s this combination that is encouraging 65% of CMOs to increase investment in affiliate and partner marketing in 2021.
Join Partnerize CMO, Maura Smith as she discusses industry research highlighting the wider performance trends and growth insights within the partnership and affiliate channel in 2021, revealing top tips for marketers looking to incorporate this channel into their wider strategies.