Move fast without breaking things: How the affiliate channel is helping businesses surf the wave of martech innovation

Ad tech is moving at a faster pace and with more complexity than ever before. For publishers and brands, the ability to keep up to date with all the latest developments often means taking huge risks; investing capital into new tech, re-skilling current staff, or acquiring solutions to stay one step ahead. But thanks to an influx of new technology partners into the affiliate channel, businesses can access cutting-edge marketing solutions on a risk-free performance basis without resource-intensive integrations. By outsourcing innovation to experts in their field, the affiliate channel can supply advertisers and publishers with the ad tech they need, on demand and at speed.