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September 28, 2021, 07:00 PM

Attribution, Algorithms and Real Life Application

A talk by Gareth Powell
Client Strategy Director – SingleView, Awin

What are some common dilemmas marketers experience around attribution, and how can they be solved? In this session, Gareth Powell, Client Strategy Director of Awin’s multi-touch attribution technology SingleView, will explore the dilemmas brands face in a current ecommerce landscape when it comes to attribution – including increasingly complex customer journeys and convoluted, biased forms of measurement – before examining how a multi-touch attribution model can effectively solve these.

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