Attribution, Algorithms and Real Life Application

What are some common dilemmas marketers experience around attribution, and how can they be solved? In this session, Gareth Powell, Client Strategy Director of Awin’s multi-touch attribution technology SingleView, will explore the dilemmas brands face in a current ecommerce landscape when it comes to attribution – including increasingly complex customer journeys and convoluted, biased forms of measurement – before examining how a multi-touch attribution model can effectively solve these.