Talks covered by this speaker
Attribution, Algorithms and Real Life Application
Categories covered by Gareth
About this Speaker
With a career dating back to 2012, Gareth has had extensive experience managing affiliate and partnership activity for a number of top brands both agency and client side. His experience in affiliate has lead him to managing programs for two of the UK’s leading telco providers, launching partnerships for a new business unit of Booking.com/ Priceline and managing partnerships for the world’s largest re-commerce retailer.
Today Gareth leads a team of data experts at SingleView, Awin’s recently acquired attribution solution. Here, him and his team work with leading clients to harness the power of multi-touch attribution empowering them to optimise cross-channel campaigns and drive performance.